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SBD Global/January 14, 2013/Marketing and Sponsorship
Adidas To Become Presenting Partner Of NBA London Live 2013
Published January 14, 2013
The NBA and adidas have expanded their relationship to make the league's official global uniform and apparel provider the presenting partner of NBA London Live 2013. As presenting partner, adidas will have branding in-arena including two logos prominently featured on the court, and will also conduct on-court fan competitions and a social media campaign around the upcoming sold out regular-season game between the Detroit Pistons and New York Knicks on Thursday at the O2 Arena. Both teams will also wear commemorative NBA London Live 2013 presented by adidas shooting shirts, with additional Knicks and Pistons merchandise available in-arena and at retail outlets including the adidas store on London's Oxford Street (NBA).
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