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Marketing and Sponsorship

Rory McIlroy To Officially Announce Nike Deal On Monday In Abu Dhabi

World No. 1 golfer Rory McIlroy "will be unveiled by Nike as its face of golf" in Abu Dhabi, UAE on Monday, in a 10-year deal understood to be worth £156M ($252M), according to Oliver Brown of the London TELEGRAPH. McIlroy will be accompanied at the announcement by Nike golf division Presiden...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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