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SBD Global/January 11, 2013/Marketing and Sponsorship

Kia Motors Opts Not To Renew Title Sponsorship Of Copa Do Brasil

After four years as the title sponsor of the Copa do Brasil, Kia Motors opted not to renew its contract with the Brazilian Football Federation, according to Lucas Turco of MAQUINA DO ESPORTE. Kia's exit "almost changed" Chevrolet's plans in Brazilian football. Chevrolet Brazil Marketing & Communications Dir Frederico Themoteo said, "We negotiated the possibility of sponsoring the Copa do Brasil before closing our deal with the state championships, but it did not work out. The sponsorship would have been very expensive, and we all have our limitations, including Chevrolet. But the Copa do Brasil would have been interesting, as it is a tournament that is much longer." Starting this year, the Copa do Brasil will feature 86 teams and run from March to November (MAQUINA DO ESPORTE, 1/9).
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