Marketing and Sponsorship

Longines To Sponsor Dubai World Cup Opening Night

1.10.2013

Luxury Swiss watch brand Longines "will sponsor the opening night of the eleven-programme Dubai World Cup Carnival, which gets underway on Thursday at the iconic Meydan racecourse," according to GULF NEWS. The seven-race card kicks off with the thoroughbred and purebred Arabian versions of the Al Maktoum Challenge. The night "will also showcase racing excitement on the turf for the first time this season," with the $125,000 Al Rashidiya Trial that "will be contested over 1,800m" (GULF NEWS, 1/9).

YOU BET YOUR HORSES: Betting operator, Betfred and Totepool have inked deals with 31 Racecourse Media Group racetracks, plus Ascot, to provide pool betting services and on-course betting shops. The courses include Cheltenham, Aintree, Newmarket, Epsom, York, Newbury, Goodwood, Sandown and Ascot, which will join RMG in June '14. The pool betting arrangement means the on-course Totepool betting service will remain at those circuits until at least July '18 (Betfred).

PREVIOUS Pirelli Looks To Extend Contract As Official Tire Supplier Of F1 NEXT MotoGP Pramac Racing Team Adds Energy T.I. To 2013 Sponsor Lineup

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 8, 2024

May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/01/10/Marketing-and-Sponsorship/longines.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/01/10/Marketing-and-Sponsorship/longines.aspx