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SBD Global/January 10, 2013/Marketing and Sponsorship

Longines To Sponsor Dubai World Cup Opening Night

Luxury Swiss watch brand Longines "will sponsor the opening night of the eleven-programme Dubai World Cup Carnival, which gets underway on Thursday at the iconic Meydan racecourse," according to GULF NEWS. The seven-race card kicks off with the thoroughbred and purebred Arabian versions of the Al Maktoum Challenge. The night "will also showcase racing excitement on the turf for the first time this season," with the $125,000 Al Rashidiya Trial that "will be contested over 1,800m" (GULF NEWS, 1/9).

YOU BET YOUR HORSES: Betting operator, Betfred and Totepool have inked deals with 31 Racecourse Media Group racetracks, plus Ascot, to provide pool betting services and on-course betting shops. The courses include Cheltenham, Aintree, Newmarket, Epsom, York, Newbury, Goodwood, Sandown and Ascot, which will join RMG in June '14. The pool betting arrangement means the on-course Totepool betting service will remain at those circuits until at least July '18 (Betfred).
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