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SBD Global/January 10, 2013/Marketing and Sponsorship

Valentino Rossi Agrees To Partnership Extension With Bridgestone

Nine-time MotoGP world champion Valentino Rossi has renewed his partnership with Bridgestone, according to MAQUINA DO ESPORTE. As part of the new deal, the Italian will continue as the brand's ambassador, while also taking on a role as tire development adviser. Bridgestone Europe President Franco Annunziato said, "With the extension of our agreement, we have secured advice and recommendations from one of the greatest motorcycle competitors of all time, thereby ensuring that we bring the best new products to the market." Rossi said, "I've been working with Bridgestone in MotoGP for many years and have always been impressed by their professionalism and the quality of their products. Continuing this agreement gives me an exciting opportunity to contribute to new Bridgestone motorcycle road tires" (MAQUINA DO ESPORTE, 1/9).
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