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Marketing and Sponsorship

MotoGP Pramac Racing Team Adds Energy T.I. To 2013 Sponsor Lineup

MotoGP team Pramac Racing, which this year lines up with riders Ben Spies and Andrea Iannone, has announced gas & power brand Energy T.I. as a sponsor for '13. The association of the brand with the Pramac Racing Team and especially the choice of putting the Energy T.I. logo on the fairing of the young Italian rider Iannone will enable the brand to associate itself in the fast paced moving world of racing (Pramac Racing Team).

DONE DEAL:
Italy-based manufacturing company Palladio SpA and MotoGP Team Go&Fun Honda Gresini revealed a new collaboration between the two for the 2013 MotoGP World Championship. An agreement signed in the company's headquarters in Treviso, Italy in December between Palladio's directors and Fausto Gresini will see Palladio SpA become one of the team's official sponsors, with their logos to be visible on the leather overalls of both Alvaro Bautista and Bryan Staring as well as in the team hospitality, which will also contain information about the company's activities and products (Honda Gresini).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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