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SBD Global/January 8, 2013/Marketing and Sponsorship

Atlético Madrid To Sign $16M Shirt Sponsorship Deal With Azerbaijan’s Tourism Authority

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La Liga club Atéltico Madrid "will make official in the coming days" a sponsorship deal worth €12M ($15.8M) annually with Azerbaijan’s tourism authority, according to Manel Bruña of MUNDO DEPORTIVO. The agreement "is practically closed" and will see Azerbaijan’s tourism authority become the new sponsor of the Madrid club until '14 (MUNDO DEPORTIVO, 1/4). GOAL noted that Atlético Madrid had been "without a permanent shirt sponsor" since its deal with Kia expired at the end of the '10-11 season (GOAL, 1/4). In Madrid, Alberto R. Barbero reported the club had also been in negotiations with Chinese technology company Huawei and an unnamed company in the UAE (MARCA, 1/2).
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