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SBD Global/January 8, 2013/Marketing and Sponsorship

British Clothing Manufacturer Rapha Releases New Team Sky Kit, Accessories

British clothing manufacturer Rapha has launched a new team kit for Team Sky cycling, as well as 60 items of Sky-branded clothing and accessories, according to Nigel Wynn of CYCLING WEEKLY. Sky has signed Rapha "to produce its team kit for the next four years," and the company launched its replica kit on Friday, which will go on sale in mid-February. There are three tiers of Sky-branded clothing: Pro-Team, Replica and City Wear and Supporter. Prices range from £15 ($24M) for Sky socks, to £240 ($390) for a Sky softshell jacket (CYCLING WEEKLY, 1/4).
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