SBD Global/January 7, 2013/MediaPrint All
German pay-TV channel Sky and telecom company Deutsche Telekom "have reached an agreement that will allow Telekom customers to continue to watch Bundesliga football in '13-14," according to the FRANKFURTER RUNDSCHAU. Sky Deutschland, which will be the sole TV rights holder of the 1st and 2nd Bundesliga from the '13-14 season on, "has reached an agreement with Telekom that will allow the Bonn-based company to offer Sky's Bundesliga coverage as well as other Sky programming through its Entertain packages." Deutsche Telekom, which has about 2 million TV subscribers, was the last big TV provider in Germany that "did not offer Sky to its customers." The new contract runs through the end of the '16-17 season (FRANKFURTER RUNDSCHAU, 1/4). ADVANCED TELEVISION's Chris Forrester reported the "cooperation agreement" signed between the two "will kick in later this summer and covers Sky's Bundesliga football coverage as well as games from the UEFA Champions League, Europa League, golf and tennis fixtures." The four-year deal also covers Sky's core channels and movie services. The news "is extremely positive for News Corp.-backed Sky Deutschland and helped propel its stock price up another €0.20 ($0.26) in early trading on Friday to €4.45 ($5.87), but this means an overall gain over the past 30 days of €0.50 ($0.66)" (ADVANCED TELEVISION, 1/4).
South African sports broadcaster SuperSport has acquired the TV, mobile and Internet rights from the South African FA for the countries national football team, according to INDIAN TELEVISION. SuperSport "has acquired exclusive pay transmission rights in South Africa and sub-Saharan Africa." It will broadcast all home and away "friendly" matches in which the South African national team participates during '13. The agreement also includes pay-TV rights to other Bafana Bafana matches over which SAFA has jurisdiction, Banyana Banyana fixtures, men's and women's national age-group teams and other SAFA content, including development and grassroots football. The deal commences with the Bafana Bafana Afcon warm-up fixtures to be played against Norway in Cape Town and Algeria in Orlando on Tuesday and Saturday, respectively (INDIAN TELEVISION, 1/5).
Channel 9 "is furious that Australia has picked a second string one-day side to begin the five-match series against Sri Lanka," according to Malcolm Conn of NEWS LIMITED. Nine Sport Dir Steve Crawley said, "At Channel 9, I’m surrounded by experts. I’m not an expert. I’m a fan, and as a fan I’d not only have David Warner in the side, but make him captain, and as a fan I don’t know how you leave Mike Hussey out of anything this summer." Cricket Australia CEO James Sutherland "played down the lack of big names in the squad." Sutherland said, "It’s only the first two games of the series. In the fullness of time we’ll see who plays in the one-day series. It’s only been picked for two games, so I don’t see what the big issue is about that" (NEWS LIMITED, 1/7).
LOOKING TOWARD THE FUTURE: In Sydney, Chris Barrett reported Nine is concerned the lack of top players "dilutes the appeal of the series against Sri Lanka." Crawley said, "There is no doubt we've got to bring in new players. I think that's a good thing. But I don't get leaving out Warner and Hussey. When my kids play in the yard, they're David Warner and Michael Hussey." The home summer one-day games "regularly reach an average five-city metro audience of 1.2 million but could potentially take a hit with selectors leaving out several star players." Nine "is also in a delicate position in its efforts to retain cricket's broadcasting rights." Rival networks Seven and Ten "are expected to make formal bids in the next fortnight, but Nine's last rights option will in all likelihood help it trump those offers and sign a new five-year deal this month." National selector John Inverarity said he believed the squad named was a ''particularly exciting side." Inverarity said, "How will we know about the best players of the future if opportunity is not invested in them?'' (SYDNEY MORNING HERALD, 1/7).
German public broadcasters ARD and ZDF "obtained top ratings with their winter sports broadcasts on Friday," according to Manuel Nunez Sanchez of QUOTEN METER. The third of four ski jumping events of the annual Vierschanzentournee from Innsbruck, Austria, which aired on ARD, "attracted an average of 3.63 million viewers on Friday afternoon." The competition, which started at 1:40pm local time, "obtained a 26.6% market share." In the target demographic 14-49, ARD's broadcast was watched by 640,000 viewers, which translated into a "fantastic" 13.8% share. The ZDF "once again could count on biathlon," which aired on the channel from 5:10pm. The men's relay race from Oberhof, Germany attracted an average of 4.38 million viewers, which equaled a 21.4% market share. In the target demographic, 790,000 viewers tuned in to watch Russia's win. The number translated into a 11.9% share (QUOTEN METER, 1/5).
INDOOR FOOTBALL: QUOTEN METER's Sanchez also reported German sports channel Sport1 "received respectable ratings with its broadcast of indoor football tournaments on Friday." Starting at 1pm German time, Sport1 showed the indoor football tournament from Sindelfingen, Germany. The 23rd Junior Cup tournament "attracted an average of 160,000 viewers, which equaled a 1.2% market share." In the target demographic, 80,000 viewers tuned in to watch Schalke 04 beat VfB Stuttgart in the final. The number equaled a 1.8% share. Following the end of the Junior Cup, Sport1 "switched to the Frankfurt Ballsporthalle for a second round of indoor football." A total of 270,000 viewers watched the tournament from Frankfurter, which started at 5:30pm. The number translated into a 1% market share. In the target demographic, Sport1 attracted 90,000 viewers or a 0.9% share (QUOTEN METER, 1/5).