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SBD Global/January 4, 2013/Marketing and Sponsorship
SRU CEO Mark Dodson Returns From Japan Trip Without Sponsorship For Murrayfield
Published January 4, 2013
A LOT TO GAIN: It appears there is "no pot of gold in the Far East either, as Dodson returned without any new sponsorships in his briefcase, but the CEO insisted that the Japan trip was worthwhile." Dodson said, "It is clear that Japan is a huge country with a massive population and huge corporations, that own the rugby teams in Japan, so the commercial opportunities there are not difficult to see, but we have to first develop a relationship based on firm foundations rather than just going over and trying to get money in the bank." He continued, "We talked about a whole range of opportunities with different people and organisations, but, no, we have not agreed any deals for Japanese firms to sponsor Murrayfield Stadium" (SCOTSMAN, 1/3).