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Marketing and Sponsorship

Hero MotoCorp Will Sponsor Inaugural Hockey India League

Motorcycle manufacturer Hero MotoCorp signed a multi-year deal with Hockey India "to take title sponsorship of its ambitious franchise-based league," Hockey India League, according to INDIAN TELEVISION. The deal will see the tournament called Hero Hockey India League and "underlines Hero MotoCorp's support for the game." The inaugural Hero Hockey India League will be held from Jan. 14 to Feb. 10, featuring 120 leading field hockey players and 34 matches. The league will be made up of five teams. Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians and Ranchi Rhinos will compete in the inaugural season at five venues -- Delhi, Jalandhar, Lucknow, Mumbai and Ranchi respectively (INDIAN TELEVISION, 1/2).

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