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Marketing and Sponsorship

Marketplace Roundup: Longines Named First Top Partner Of Int'l Equestrian Federation

Watchmaker Longines has become the first top partner of the Int'l Equestrian Federation (FEI) after agreeing to a long-term sponsorship deal. The deal makes Longines the official top partner, timekeeper and watch of the FEI. Longines will take on several FEI properties including the tile sponsorship of the FEI World Cup Jumping before the start of the new season in October (FEI). ... The Chinese FA, Chinese Super League and China Football Industry Development Corp. signed a partnership with Osports photo agency on Thursday. Osports will send photographers to cover all CFA events, including national team games, domestic leagues, the Asian Football Confederation Champions League and int'l friendlies (CFA).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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