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2012 Year In Review

Top Sponsorships This Year

The SBD Global staff compiled a list of top sponsorships from 2012, listed below.

Colombian club Atlético Nacional agreed to a kit deal with Nike starting in '13, replacing its previous kit deal with adidas.

Argentinian side River Plate renewed its contract with adidas through '18.

CCTV-IMG entered into a 10-year partnership with the Chinese Super League.

Tire manufacturer Bridgestone became the new title sponsor of the Copa Libertadores in an $80M deal.

Coca-Cola droped its $737,400 annual sponsorship with Brazilian footballer Ronaldinho Gaucho.

Brazilian club Corinthians agreed to a new $14.1M jersey sponsorship deal with bank Caixa Econômica Federal.

Golfer Rory McIlroy agreed to a new $250M deal with Nike, making him the second-highest paid British sportsman behind David Beckham.

Chinese beer Tsingtao has become an official partner to the Chinese Basketball Association.

Brasileiro club Flamengo agreed to a sponsorship deal with adidas.

Man City agreed to a new partnership with fashion house Hugo Boss to supply its suits for official club engagements.

Nike agreed to replace Umbro as the official supplier of England Football.

ManU agreed to a four-year sponsorship with Turkish bank Denizbank.

Nike signed Real Madrid defender Pepe to a sponsorship deal.

Adidas extended its contract with Real Madrid through '19-20 as its official kit supplier.

Barcelona FC signed Qatar Airways to replace Qatar Foundation as its official kit supplier beginning next season.

Volkswagen will continue its role as the official vehicle of the Australian PGA Championship for another two years.

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Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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