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SBD Global/December 21, 2012/Media

German Cup Games Land High Ratings For ARD, Sky

German public broadcaster ARD "obtained high ratings with its Wednesday coverage of the German Cup's round of 16," according to Manuel Weis of QUOTEN METER. ARD attracted 6.25 million viewers with its broadcast of the match-up between Dortmund and Hannover. The market share for the game, which started at 8:30pm local time, was 19.9%. In the target age demographic 14-49, the game received a 16.5% share. In comparison to Tuesday's broadcast, where ARD aired the game between Bayern Munich and Augsburg, the game attracted only 160,000 less viewers.

PAY-TV: German pay-TV channel Sky "obtained high ratings for its broadcast of Wednesday's cup games." A total of 310,000 viewers tuned in to watch all four Wednesday games on Sky. The number equaled a 1.1% overall market and a 1.4 share in the target demographic (QUOTEN METER, 12/20).
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