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SBD Global/December 21, 2012/MediaPrint All
Peer-to-peer video sharing website PPTV has become China's "leading online sports center, though it offers much more than sports," according to WANT CHINA TIMES. As more sports fans in China turn to the Internet for live and on-demand broadcasts, the "sun might be about to set on China's national sports channel CCTV-5." Global Entrepreneur magazine reports that "the site functions as an online home base for sports enthusiasts in the country." PPTV "saw a staggering 30 million viewers tune in for the final of the UEFA Champions League this year." During the European football tournament, PPTV broadcast to Chinese fans equivalent to 40% of CCTV-5's viewership. The live coverage "has also produced a 300% return on investment for the site." PPTV is China's second biggest online video platform by number of users. It is accessed by more than 34 million viewers daily, trailing only Youku (WANT CHINA TIMES, 12/20).
The Twenty20 Big Bash League "has stalled at the start line of its heavily promoted second edition, with ratings down 30% and crowds dipping nearly 40% from the same stage of the competition last year," according to Chris Barrett of the SYDNEY MORNING HERALD. In "a blow for Cricket Australia and the competition's broadcaster, Fox Sports," ratings comparisons obtained by Fairfax Media reveal that "interest in the city-based domestic league has fallen significantly, while plummeting attendances also point toward second-year syndrome." After the first nine games of the tournament "the average national TV audience was 237,000, a drop of 29% on the same point of '11-12, the first year of the revamped league." Average crowds are 11,167, while, after the same number of matches last December, the BBL had "average attendances of 17,575." The numbers "are a concern" for CA as it prepares for final negotiations for a five-year domestic broadcast deal. Fox Sports, which will bid to retain the BBL rights, is "understood to be content with the ratings despite the slide," having also used its coverage of the competition "to bump up subscriber numbers" (SMH, 12/21).
German public broadcaster ARD "obtained high ratings with its Wednesday coverage of the German Cup's round of 16," according to Manuel Weis of QUOTEN METER. ARD attracted 6.25 million viewers with its broadcast of the match-up between Dortmund and Hannover. The market share for the game, which started at 8:30pm local time, was 19.9%. In the target age demographic 14-49, the game received a 16.5% share. In comparison to Tuesday's broadcast, where ARD aired the game between Bayern Munich and Augsburg, the game attracted only 160,000 less viewers.
PAY-TV: German pay-TV channel Sky "obtained high ratings for its broadcast of Wednesday's cup games." A total of 310,000 viewers tuned in to watch all four Wednesday games on Sky. The number equaled a 1.1% overall market and a 1.4 share in the target demographic (QUOTEN METER, 12/20).