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SBD Global/December 21, 2012/Marketing and Sponsorship

Marketplace Roundup: Adidas In Talks With China Workers Over Contract Dispute

Adidas said that it will "continue to work with more than 300 supplier factories in China, despite a recent contract dispute." Chinese media reported that adidas suppliers were "dissatisfied with compensation offers following contract terminations." Adidas said in a statement: "China has been, and will remain, a key sourcing market for the adidas Group" (CHINA DAILY, 12/20). ... The Int'l Swimming Federation (FINA) revealed the extension of its official partner agreement with the Yakult Honsha Co., Ltd. of Japan for another six years until '18. FINA and Yakult first became partners in '05. Yakult will sponsor the FINA World Championships in Barcelona in '13, Kazan, Russia in '15 and Guadalajara, Mexico in '17, as well as the FINA World Swimming Championships (25m) in Doha, Qatar in '14, and Windsor, Canada in '16 and '18. Yakult will be the official bib sponsor of all women’s events at FINA Championships as well as the sponsor of FINA’s nutrition program (FINA). ... Puma has extended its contract with German club Fortuna Dusseldorf until the end of the '15-16 season. Sponsors.de has reported the deal is worth around €600,000 ($1.7M) a year (Puma). ... INTRALOT Italia and Serie A club AS Roma have signed an agreement for the "online casino" category for the '12-13 season. During the Italian Football Championship and the Coppa Italia, the deal will see the brand displayed on the perimetric advertising boards of the Olympic Stadium field during its domestic matches (AS Roma).
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