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Marketing and Sponsorship

Marketplace Roundup: Adidas In Talks With China Workers Over Contract Dispute

Adidas said that it will "continue to work with more than 300 supplier factories in China, despite a recent contract dispute." Chinese media reported that adidas suppliers were "dissatisfied with compensation offers following contract terminations." Adidas said in a statement: "China has been, and will remain, a key sourcing market for the adidas Group" (CHINA DAILY, 12/20). ... The Int'l Swimming Federation (FINA) revealed the extension of its official partner agreement with the Yakult Honsha Co., Ltd. of Japan for another six years until '18. FINA and Yakult first became partners in '05. Yakult will sponsor the FINA World Championships in Barcelona in '13, Kazan, Russia in '15 and Guadalajara, Mexico in '17, as well as the FINA World Swimming Championships (25m) in Doha, Qatar in '14, and Windsor, Canada in '16 and '18. Yakult will be the official bib sponsor of all women’s events at FINA Championships as well as the sponsor of FINA’s nutrition program (FINA). ... Puma has extended its contract with German club Fortuna Dusseldorf until the end of the '15-16 season. Sponsors.de has reported the deal is worth around €600,000 ($1.7M) a year (Puma). ... INTRALOT Italia and Serie A club AS Roma have signed an agreement for the "online casino" category for the '12-13 season. During the Italian Football Championship and the Coppa Italia, the deal will see the brand displayed on the perimetric advertising boards of the Olympic Stadium field during its domestic matches (AS Roma).

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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