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SBD Global/December 21, 2012/Marketing and Sponsorship

Brand USA, Delta Air Lines Sign On As Partners Of 2013 World Baseball Classic

U.S. tourism marketing organization Brand USA and Delta Air Lines have signed on as global partners for the 2013 World Baseball Classic. Both sponsors will be incorporated into all aspects of the event, with full integration across the seven venues of the tournament and on all media platforms worldwide. Each partner will also conduct comprehensive int'l marketing campaigns. The Brand USA partnership with the 2013 World Baseball Classic is an integrated program comprised of int'l TV broadcast exposure, Brand USA TV, print and digital advertising, social media programs and other promotions, as well as event signage in Japan and Taiwan. Delta will be the tournament’s preferred carrier for the more than 3,000 commercial flights needed for players, team personnel and tournament staff.  Delta will also provide 14 charter flights to transport teams between each round of the tournament (MLB).
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