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Marketing and Sponsorship

Cycling Australia Announces Jayco As Team's Naming-Rights Sponsor

Cycling Australia announced that Jayco has re-signed as CA’s national teams’ naming-rights sponsor, with a significant level of investment secured for the sport over the next four years, representing a multimillion dollar deal over an eight year period. Australia National Performance Dir. Kevin Tabotta said, "Jayco are a dream sponsor for Australian sport. [Jayco Founder & Orica-GreenEDGE team Owner] Gerry Ryan is genuinely passionate about being part of the success of Cycling Australia’s high performance athletes teams and programs" (CA).

RYAN DEFENDS CYCLING: In Sydney, Samantha Lane reported Ryan said the sport "does more than most to eradicate doping." Ryan said that his professional road team spent €200,000 ($264,900) on anti-doping programs in its debut season on the World Tour circuit this year. Ryan: ''I think if you look at the past six years the sport and the programs they have implemented, with the [biological] passport system, is probably one of the cleanest sports, or most tested sports, in the world'' (SYDNEY MORNING HERALD, 12/20).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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