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Marketing and Sponsorship

Marketplace Roundup: German Basketball Team Ratiopharm Ulm Renews With Title Sponsor

Basketball Bundesliga (BBL) club ratiopharm Ulm "has extended its sponsorship contract with title sponsor pharmaceutical company ratiopharm for another three years until '16." Specific conditions of the contract "have not been released," however, the club's budget "will reportedly be increased for the upcoming season" (KICKER, 12/18). ... The German Basketball Federation (DBB) has signed an agreement with German-based online marketing company freeXmedia to become the federation's official marketing partner for its online sites basketball-bund.de and basketball-bund.net (freeXmedia). ... Online ticket marketplace viagogo has teamed up with Bundesliga club Schalke 04 to become the club's official ticketing partner starting with the '13-14 season. The new partnership will provide the Royal Blues’ season ticket holders with the option of selling their tickets for home games they cannot attend through viagogo. Schalke 04 is viagogo’s 10th partner in the Bundesliga (viagogo).

NEWS ON THE RUGBY PITCH: Championship side Doncaster Rugby League Club has revealed Green Energy Solutions UK Ltd. has renewed its sponsorship with the club for the forthcoming season (Doncaster). ... Premiership side Bath Rugby has named Good Energy as the club's official energy partner. The company will support the club in its efforts to become more sustainable. The electricity supplied will be used to power both the Recreation Ground and the Farleigh House training facility (Bath Rugby).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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