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SBD Global/December 20, 2012/Marketing and Sponsorship

Marketplace Roundup: German Basketball Team Ratiopharm Ulm Renews With Title Sponsor

Basketball Bundesliga (BBL) club ratiopharm Ulm "has extended its sponsorship contract with title sponsor pharmaceutical company ratiopharm for another three years until '16." Specific conditions of the contract "have not been released," however, the club's budget "will reportedly be increased for the upcoming season" (KICKER, 12/18). ... The German Basketball Federation (DBB) has signed an agreement with German-based online marketing company freeXmedia to become the federation's official marketing partner for its online sites basketball-bund.de and basketball-bund.net (freeXmedia). ... Online ticket marketplace viagogo has teamed up with Bundesliga club Schalke 04 to become the club's official ticketing partner starting with the '13-14 season. The new partnership will provide the Royal Blues’ season ticket holders with the option of selling their tickets for home games they cannot attend through viagogo. Schalke 04 is viagogo’s 10th partner in the Bundesliga (viagogo).

NEWS ON THE RUGBY PITCH: Championship side Doncaster Rugby League Club has revealed Green Energy Solutions UK Ltd. has renewed its sponsorship with the club for the forthcoming season (Doncaster). ... Premiership side Bath Rugby has named Good Energy as the club's official energy partner. The company will support the club in its efforts to become more sustainable. The electricity supplied will be used to power both the Recreation Ground and the Farleigh House training facility (Bath Rugby).
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