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SBD Global/December 19, 2012/Marketing and Sponsorship
Luxury Watch Brand TAG Heuer Sponsors Rugby Players' Association
Published December 19, 2012
Luxury watch brand TAG Heuer has joined the Rugby Players' Association as the latest commercial partner to sign up in support of the professional rugby players in England. The company becomes the exclusive official watch partner of the RPA as well as title sponsors of the RPA TAG Heuer Six Nations Review Dinner for the next three seasons. The inaugural event will be held at the Cutty Sark, Greenwich March 21 and will be headlined by guest speakers Ian McGeechan and Clive Woodward (both former players and coaches). TAG Heuer will also continue to sponsor the Special Merit Award at the RPA Computacenter Players’ Awards until '15, which was last year presented to Saracens’ and England player Hugh Vyvyan (TAG Heuer).
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