AFL Clubs Rebel Against 'KFC' Tax Chime Poised To Be Sold For $546M BT Records Strong Q1 Growth In TV Providence, WPP To Take Over Chime Wayne Rooney Tops Wealth-X's EPL List Sky Adds 1 Million European Customers Lone Star Buys Quintain For $1 Billion ITV Expects Increase In Ad Revenue Anzhi Makhachkala Russia's Most Profitable Cowboys Propert Deals Under Microscope
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/December 18, 2012/Finance
Li-Ning Warns Of Substantial Losses, First-Half Profit Plunges By 85%
Published December 18, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
FEELING THE HEAT: Li-Ning Monday announced a sponsorship deal with the NBA Miami Heat, effective immediately, giving the China-based brand the designation of official partner. The deal is part of a marketing program to support Heat G Dwyane Wade's new signature line of footwear and apparel. Aspects of the partnership include signage at AmericanAirlines Arena and other advertising assets on team properties, such as Heat.com and TV broadcasts on Sun Sports. Li-Ning products will be sold at the arena in '13 (Li-Ning).