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SBD Global/December 18, 2012/Finance
Li-Ning Warns Of Substantial Losses, First-Half Profit Plunges By 85%
Published December 18, 2012
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FEELING THE HEAT: Li-Ning Monday announced a sponsorship deal with the NBA Miami Heat, effective immediately, giving the China-based brand the designation of official partner. The deal is part of a marketing program to support Heat G Dwyane Wade's new signature line of footwear and apparel. Aspects of the partnership include signage at AmericanAirlines Arena and other advertising assets on team properties, such as Heat.com and TV broadcasts on Sun Sports. Li-Ning products will be sold at the arena in '13 (Li-Ning).