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SBD Global/December 17, 2012/Media
Discovery's Play For Eurosport Is Broadcaster's First Foray Into Sports Coverage
Published December 17, 2012
ENHANCES DISCOVERY'S STRATEGY: Zaslav said with the acquisition of Eurosport, Discovery will be the “largest programmer in Europe and we'll be the largest pay-TV global programmer outside the U.S.” Zaslav: “It really enhances our overall strategy of taking our great content … and taking it around the world. This helps to supercharge that international story and reinforces the fact that as a global company, we're much stronger and geographically, we're much more stable and positioned for growth.” He noted Eurosport is the “leader in sports all across Europe,” and there is “no platform that even comes close.” Zaslav: “In fact, there is no platform that's really multi-country. So Eurosport is a great brand in 59 countries but more importantly, they're in the sports business without paying a lot of money for sports. … The attraction for us is we're in all 59 of those countries with between six and eight channels of our own. In most of those markets, we're the No. 1 channel for men, and we have a top channel for women. When you put that together with Eurosport, we think that we have some more value to bring to advertisers and distributors” (“Squawk on the Street,” CNBC, 12/14).