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SBD Global/December 17, 2012/Marketing and Sponsorship

Mexican Football Federation Adds Nature Nutrition To Sponsorship Portfolio

The Mexican Football Federation (FMF) has agreed to a partnership with food company Nature Nutrition (FMF). MAQUINA DO ESPORTE reported that the deal is for one-and-a-half years. Terms of the deal "were not disclosed." Apart from Nature Nutrition, the FMF has 14 other sponsorship deals including some with Coca-Cola, Visa, Ford and Gilette. The federations total sponsorship capital "is more than $250M." The "large increase" in the number of sponsorships and their values has come about in the last couple years thanks to the U-17 national team's World Cup title in '11 and the London Olympic Gold (MAQUINA DO ESPORTE, 12/14).
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