SBD Global/December 17, 2012/Events and Attractions

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  • Leeds Scores 'Major Coup' By Landing Opening Stage Of 2014 Tour De France

    Leeds, England has "won the race" to host the opening stages of the Tour de France in 2014, according to the YORKSHIRE EVENING POST. After a "hard-fought bid by Welcome to Yorkshire," it has now been confirmed that Leeds will be "the official host city for the opening stages of the world’s biggest annual sporting event." Leeds City Council leader Keith Wakefield said: “Leeds has a proud racing and riding history, so it will be wonderful to welcome the biggest cycle race of them all to the heart of our vibrant city centre, inspire a new generation of Yorkshire cyclists to compete on the world stage and leave a lasting cycling legacy for the city.” Hosting the first two stages of the race is "expected to generate more than £100M ($161M) for the Yorkshire economy -- and attract over one million spectators" (YEP, 12/14). The YORKSHIRE POST reported Yorkshire has "pulled off its biggest ever sporting coup" as a worldwide TV audience of more than 2 billion viewers will watch. Yorkshire bid leader Gary Verity said, "It’s not just the biggest show on earth, but the biggest free show on earth." (YORKSHIRE POST, 12/15). In London, Bounds & Blitz reported Tour de France organizers Amaury Sport Organisation acknowledged the "growing role of British cycling in the event, which next year marks its centenary, as well as the level of British public support for cycling during the Olympics." ASO said, "After an outstanding 2012 for British cycling, marked by the historical victory of Bradley Wiggins on the Tour de France, the United Kingdom will again hold pride of place in 2014" (FINANCIAL TIMES, 12/14).

    A MAJOR COUP: In London, Alex Bath reported the right to host the opening stage of the Tour de France is "a major coup for Yorkshire, boosting its sporting status still farther" after its athletes won five Gold Medals at the London Games, more than any other British county. The peloton "will also visit London on its way to France, seven years after it last came to the capital." It will begin in Yorkshire with two days of competition around Leeds. The peloton will then head to London for a stage, before returning to France. The Tour last visited London during the '07 opening prologue, when 1 million people saw Fabian Cancellara win the opening individiual time trial. There had been "a number of bids" to host the 2014 opening, but a visit to the Tour organisers by the Yorkshire delegation in October "appears to have swung the decision in their favour" (LONDON TIMES, 12/14).

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  • PGA Tour Of Australia CEO Reveals Australian PGA Came Close To Being Canceled

    PGA Tour of Australia CEO Brian Thorburn has revealed "how close the Australian PGA came to being cancelled after a spat with the Palmer Group," according to Brent Read of THE AUSTRALIAN. Thorburn revealed that he received an email from the Palmer Coolum Resort "only days before the event threatening to withdraw its agreement to host the tournament." For close to two hours, the tournament's future was "in jeopardy as the parties thrashed out their differences." In the end, they "settled the dispute and the PGA went ahead as planned." Thorburn said, "It was an extremely robust exchange with one of those letters threatening repudiation of our agreement. I think within two hours we had kissed and made up. We considered all of our alternatives. Something like that happening three or four days before the tournament doesn't give you many options." Thorburn also revealed how unhappy both the PGA Tour and its sponsors were with the resort's decision to "plaster the fairways in signage promoting Clive Palmer's businesses." Thorburn said, "We were not happy with the signs. We heard about them beforehand. We notified the resort beforehand that we were not happy and that it put us in a breach of some of our sponsorship contracts. Some of our sponsors were given exclusivity and they were extremely unhappy" (THE AUSTRALIAN, 12/17).

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