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SBD Global/December 14, 2012/People and Pop Culture
Mercedes Motorsports Director Norbert Haug Resigns After 22 Years
Published December 14, 2012
LASTING LEGACY: In London, Simon Cass reported Haug's "departure comes two months after the appointment of three-time F1 world champion NIKI LAUDA as non-exec director," his principle role being to liaise between the Mercedes' board and its Brackley, England-based F1 operation. Lauda "was instrumental in persuading Hamilton to turn his back on McLaren to accept the challenge of turning Mercedes into F1 frontrunners." However, Hamilton "has a long-standing relationship with Haug, and his departure is likely to make his transition from McLaren to Mercedes that little bit more taxing" (DAILY MAIL, 12/13). Daimler AG CEO & Mercedes-Benz Cars Head DIETER ZETSCHE said, "Norbert Haug was the face of the Mercedes-Benz Motorsport program for more than 20 years. For me, he put his stamp on a whole era and, as a highlight, he was responsible for the successful comeback of the Silver Arrows to Formula One. In the name of the board of management and the whole motorsports family, I would like to thank Norbert for his extraordinary commitment to the three-pointed star (AUTOWEEK, 12/13). The DPA noted Haug "thanked the company for their trust and said that there had not been a single moment without passion in the 22 years. Haug said, "Since 1991, we had tremendous achievements and wins, for which I want to thank all of my colleagues. Unfortunately, with one victory in 2012 since founding our own Formula One works team in 2010, we couldn’t fulfill our own expectations. However, we have taken the right steps to be successful in the future. Our team and our drivers will do everything to achieve these goals" (DPA, 12/13).