Beckham Holds Talks With MLS Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup David Beckham Hangs Up His Boots CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List Emirates Unveils New Arsenal Campaign NagaWorld To Kit Cambodian Athletes
Currency Converter
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
| From: | |
| To: | |
Upcoming Conferences and Events
SBD Global/December 14, 2012/Marketing and Sponsorship
Nike To Become United Soccer League's Primary Sponsor
Published December 14, 2012
Nike said that it is "taking over as sponsor" of the United Soccer League three years after the company sold its majority stake in the minor league circuit, according to Erik Siemers of the PORTLAND BUSINESS JOURNAL. Nike inherited ownership of the USL in '07 when it acquired U.K.-based football brand Umbro, which held a 98% stake in the league. The company subsequently sold Umbro to Iconix Brand Group in a $225M agreement that closed earlier this month, prompting Nike to "shift over and become USL's primary sponsor." The USL is "comprised of seven different leagues including the 11-team USL Pro circuit, a women's league, an indoor league, and several youth development leagues" (PORTLAND BUSINESS JOURNAL, 12/12).
Return to top
