Menu
Marketing and Sponsorship

Nike To Become United Soccer League's Primary Sponsor

Nike said that it is "taking over as sponsor" of the United Soccer League three years after the company sold its majority stake in the minor league circuit, according to Erik Siemers of the PORTLAND BUSINESS JOURNAL. Nike inherited ownership of the USL in '07 when it acquired U.K.-based football brand Umbro, which held a 98% stake in the league. The company subsequently sold Umbro to Iconix Brand Group in a $225M agreement that closed earlier this month, prompting Nike to "shift over and become USL's primary sponsor." The USL is "comprised of seven different leagues including the 11-team USL Pro circuit, a women's league, an indoor league, and several youth development leagues" (PORTLAND BUSINESS JOURNAL, 12/12).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/12/14/Marketing-and-Sponsorship/nike.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/12/14/Marketing-and-Sponsorship/nike.aspx

CLOSE