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SBD Global/December 13, 2012/Media

London Olympics, Euro 2012 Dominate U.K. TV Ratings, Eight Events In Top 10

In the U.K., coverage of the London 2012 Olympics and Euro 2012 "dominates the list of the most-popular TV programmes of the year ahead of the usual chart toppers, including The X Factor, Strictly Come Dancing and Downton Abbey," according Tara Conlan of the London GUARDIAN. The Olympic Closing Ceremony on Aug. 12 "was the most-watched programme of the year, with an average audience of 24.5 million viewers," despite a mixed critical reception, just ahead of Dir Danny Boyle's "widely acclaimed Opening Ceremony on July 27 (24.2 million)." BBC1's live coverage of the Closing Ceremony "attracted a bigger average audience than any U.K. TV show for more than 30 years" (GUARDIAN, 12/12).

Most-Viewed TV Programs in the U.K. in '12
Rank Channel
Program
Viewers in Millions
Share
Date
Time
1.
BBC1
Olympics 2012: Closing Ceremony 24.5
79% Aug. 12
9pm-12:17am
2.
BBC1
Olympics 2012: Opening Ceremony 24.2
81%
July 27
9pm-12:51am
3.
BBC1
Euro 2012: England vs. Italy
20.3
65%
June 24
7:41pm-10:24pm
4.
BBC1 Olympics 2012: Men’s 100m final 17.3
59%
Aug. 5
9:42pm-10:15pm
5.
ITV1
Euro 2012: England vs. Ukraine
16.3 (incl. 100,000 on ITV1 +1)
57%
June 19
7:44pm-9:38pm
6.
BBC1
The Diamond Jubilee Concert 15.3
55%
June 4
7:29pm-10:49pm
7.
BBC1
Euro 2012: Sweden vs. England
14.2 53%
June 15
8pm-9:41pm
8.
BBC1
Olympics 2012: Women’s 400m final 13.6
50%
Aug. 5
6:52pm-9:41pm
9.
ITV1
Britain’s Got Talent
13.1 (incl. 600,000 on ITV1 +1)
49%
May 12
7:20pm-10pm
10.
ITV1 Euro 2012: France v England
12.6 (incl. 100,000 on ITV1 +1)
57%
June 11
5pm-6:51pm
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