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SBD Global/December 13, 2012/Media

London Olympics, Euro 2012 Dominate U.K. TV Ratings, Eight Events In Top 10

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In the U.K., coverage of the London 2012 Olympics and Euro 2012 "dominates the list of the most-popular TV programmes of the year ahead of the usual chart toppers, including The X Factor, Strictly Come Dancing and Downton Abbey," according Tara Conlan of the London GUARDIAN. The Olympic Closing Ceremony on Aug. 12 "was the most-watched programme of the year, with an average audience of 24.5 million viewers," despite a mixed critical reception, just ahead of Dir Danny Boyle's "widely acclaimed Opening Ceremony on July 27 (24.2 million)." BBC1's live coverage of the Closing Ceremony "attracted a bigger average audience than any U.K. TV show for more than 30 years" (GUARDIAN, 12/12).

Most-Viewed TV Programs in the U.K. in '12
Rank Channel
Program
Viewers in Millions
Share
Date
Time
1.
BBC1
Olympics 2012: Closing Ceremony 24.5
79% Aug. 12
9pm-12:17am
2.
BBC1
Olympics 2012: Opening Ceremony 24.2
81%
July 27
9pm-12:51am
3.
BBC1
Euro 2012: England vs. Italy
20.3
65%
June 24
7:41pm-10:24pm
4.
BBC1 Olympics 2012: Men’s 100m final 17.3
59%
Aug. 5
9:42pm-10:15pm
5.
ITV1
Euro 2012: England vs. Ukraine
16.3 (incl. 100,000 on ITV1 +1)
57%
June 19
7:44pm-9:38pm
6.
BBC1
The Diamond Jubilee Concert 15.3
55%
June 4
7:29pm-10:49pm
7.
BBC1
Euro 2012: Sweden vs. England
14.2 53%
June 15
8pm-9:41pm
8.
BBC1
Olympics 2012: Women’s 400m final 13.6
50%
Aug. 5
6:52pm-9:41pm
9.
ITV1
Britain’s Got Talent
13.1 (incl. 600,000 on ITV1 +1)
49%
May 12
7:20pm-10pm
10.
ITV1 Euro 2012: France v England
12.6 (incl. 100,000 on ITV1 +1)
57%
June 11
5pm-6:51pm
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