Menu
Marketing and Sponsorship

Corinthians Closes Two-Year Sleeve Sponsorship Agreement With Fisk

Brasileiro club Corinthians has reached a R$12M ($5.8M) a year sponsorship deal with language school Fisk, according to IG. The company was already a sponsor of the club last season when it paid R$9M ($4.3M) to have its logo on the lower front and back of the jersey. The new deal, valid through '14, will see the company's logo moved to the sleeves of the team's uniforms. Corinthians President Mário Gobbi also revealed that the club "was close to agreeing to a sponsorship for the shoulder space" on the team's jersey. It is expected the deal will be worth between R$6M ($2.9M) and R$8M ($3.9M) (IG, 12/11).

SBJ Morning Buzzcast: May 16, 2024

The NFL's big draws; Jones gets his own 10-part docu-series; Netflix's eye-opening NFL deal and the PGA set for big business weekend

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/12/12/Marketing-and-Sponsorship/corinthians.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/12/12/Marketing-and-Sponsorship/corinthians.aspx

CLOSE