Menu
Marketing and Sponsorship

Turkish Airways Agrees To Deal With Lionel Messi To Become Global Brand Ambassador

Turkish Airlines named Lionel Messi as its global brand ambassador at a press conference at the Camp Nou stadium in Barcelona on Thursday. The Barcelona striker joins NBA L.A. Lakers G Kobe Bryant and tennis player Caroline Wozniacki as the company's global brand ambassadors (Turkish Airlines). MKTESPORTIVO noted that Turkish Airlines will be replaced at the end of the season by Qatar Airways as Barcelona's main sponsor. The signing of Messi is a "very intelligent move" by the company as it allows it to indirectly maintain ties to the Barça brand (MKTESPORTIVO, 12/6).

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/12/07/Marketing-and-Sponsorship/Messi.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/12/07/Marketing-and-Sponsorship/Messi.aspx

CLOSE