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Marketing and Sponsorship

Warrior Sports Agrees To Five-Year Kit Supplier Deal With La Liga Club Sevilla

Sportswear company Warrior Sports has made its first move into Spanish football with a five-year kit deal with top-flight club Sevilla. The agreement will go into effect in July and will allow Warrior to design the official jerseys of the club, as well as the training uniforms for the next five season. Warrior Football Global Sports Marketing Manager Ben Haworth said, "With a presence in La Liga, we have the ability to connect with a new legion of football fans, enabling us to continue fulfilling our pledge to take the Warrior brand further and deeper into the global football market" (Sevilla).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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