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SBD Global/December 6, 2012/Marketing and Sponsorship

Marketplace Roundup: Bayern Munich Extends Deal With German Financial Firm

Bundesliga club Bayern Munich has extended its sponsorship deal with German financial institution HypoVereinsbank for another three years" until June 30, 2016 (FC Bayern Munich). ... Sports marketing agency BR Sports has signed Brasileiro Atlético-MG player Bernard to its "portfolio of athletes." The company will be in charge of managing the 20-year-old's image (MAQUINA DO ESPORTE, 12/4). ... The Emirates Western Force and Rugby Western Australia have renewed their partnership with rugby brand Gilbert for the 2013 Super Rugby season. The new agreement will see Gilbert become the official and exclusive ball and equipment supplier across all representative levels of RugbyWA for the '13 and '14 seasons (RugbyWA). ... National Rugby League club South Sydney Rabbitohs have signed a partnership deal with Capital Training Institute for the '13 season. Capital Training Institute is one of Australia’s fastest emerging registered training organizations specializing in a wide range of vocational education and training (South Sydney Rabbitohs).
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