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Marketing and Sponsorship

Marketplace Roundup: Bayern Munich Extends Deal With German Financial Firm

Bundesliga club Bayern Munich has extended its sponsorship deal with German financial institution HypoVereinsbank for another three years" until June 30, 2016 (FC Bayern Munich). ... Sports marketing agency BR Sports has signed Brasileiro Atlético-MG player Bernard to its "portfolio of athletes." The company will be in charge of managing the 20-year-old's image (MAQUINA DO ESPORTE, 12/4). ... The Emirates Western Force and Rugby Western Australia have renewed their partnership with rugby brand Gilbert for the 2013 Super Rugby season. The new agreement will see Gilbert become the official and exclusive ball and equipment supplier across all representative levels of RugbyWA for the '13 and '14 seasons (RugbyWA). ... National Rugby League club South Sydney Rabbitohs have signed a partnership deal with Capital Training Institute for the '13 season. Capital Training Institute is one of Australia’s fastest emerging registered training organizations specializing in a wide range of vocational education and training (South Sydney Rabbitohs).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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