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SBD Global/December 4, 2012/Marketing and Sponsorship

Marketplace Roundup: Bradford Bulls Strike Deal With Kinetica Sports

English rugby league club Bradford Bulls have selected nutrition brand Kinetica Sports as its official nutrition supplier. Kinetica will be branded on players shorts. The Bulls and Kinetica will also participate in cross marketing and promotional activity during the upcoming Super League season (Kinetica). ... Belgian and EPL Everton FC footballer Marouane Felliani has agreed to a sponsorship deal with U.S. sports brand Warrior, which currently sponsors Liverpool FC. Felliani will wear the brand's first football boot collection, Skreamer, which he will debut in Saturday's match against Man City (Warrior). ... Real Madrid and Samsung have signed a partnership agreement for next season. The company will provide the club with technological services (Real Madrid).
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