SBD Global/December 3, 2012/Media
KHL Signs Broadcast-Rights Deal With Eurosport Asia-Pacific
Published December 3, 2012
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Eurosport Asia-Pacific has acquired exclusive broadcast rights to up to 60 games of the Kontinental Hockey League per season. The agreement runs for two years and is a first for the top-tier Eurasian hockey league, which has never before achieved a comparable amount of TV coverage in Asia. The contract also covers mobile and Internet rights on a non-exclusive basis. The deal was negotiated by the int'l sports marketing company Infront Sports & Media. The agreement takes effect Dec. 7 when CSKA Moscow plays Dynamo Moscow. The game will be broadcast live on Eurosport Asia-Pacific across 15 territories: Brunei, Cambodia, South Korea, Hong Kong, Indonesia, Malaysia, Mongolia, Myanmar, Papua New Guinea, Singapore, Sri Lanka, Taiwan, Thailand, Tonga and Vietnam (Infront).
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