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Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club Greuther Fürth Extends Volkswagen Deal

Bundesliga club Greuther Fürth has increased and extended its partnership with Volkswagen. The new exclusive partnership deal will run for at least two years until '14. The deal includes ad space on boards and various promotional events involving the team's players. In addition, Volkswagen will also support the club's youth teams (Volkswagen). ... Cycling Australia confirmed Mars Chocolate Australia as the naming-rights partner for the 2013 Cycling Australia Road National Championships. It is the seventh consecutive year that the company has supported the event, which will be held from Jan. 9-13 (Cycling Australia). ... English cricket club Durham has extended its shirt sponsorship deal with investment management and financial planning firm Brewin Dolphin until '16. Durham has worn the company's logos on its County Championship kit since '10 (Durham).

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PODCASTS

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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