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SBD Global/November 29, 2012/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club Greuther Fürth Extends Volkswagen Deal

Bundesliga club Greuther Fürth has increased and extended its partnership with Volkswagen. The new exclusive partnership deal will run for at least two years until '14. The deal includes ad space on boards and various promotional events involving the team's players. In addition, Volkswagen will also support the club's youth teams (Volkswagen). ... Cycling Australia confirmed Mars Chocolate Australia as the naming-rights partner for the 2013 Cycling Australia Road National Championships. It is the seventh consecutive year that the company has supported the event, which will be held from Jan. 9-13 (Cycling Australia). ... English cricket club Durham has extended its shirt sponsorship deal with investment management and financial planning firm Brewin Dolphin until '16. Durham has worn the company's logos on its County Championship kit since '10 (Durham).
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