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Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club Greuther Fürth Extends Volkswagen Deal

Bundesliga club Greuther Fürth has increased and extended its partnership with Volkswagen. The new exclusive partnership deal will run for at least two years until '14. The deal includes ad space on boards and various promotional events involving the team's players. In addition, Volkswagen will also support the club's youth teams (Volkswagen). ... Cycling Australia confirmed Mars Chocolate Australia as the naming-rights partner for the 2013 Cycling Australia Road National Championships. It is the seventh consecutive year that the company has supported the event, which will be held from Jan. 9-13 (Cycling Australia). ... English cricket club Durham has extended its shirt sponsorship deal with investment management and financial planning firm Brewin Dolphin until '16. Durham has worn the company's logos on its County Championship kit since '10 (Durham).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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