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SBD Global/November 28, 2012/Finance

Chris Hoy Launching Bike Line Next Year For Competitors, Commuters

Olympic cyclist Chris Hoy Tuesday announced that "he will launch his own range of cycles" in May, but he "still hopes to extend his glittering career to the 2014 Commonwealth Games in the Glasgow stadium named after him," according to Mike Dawes of the London DAILY MAIL. Great Britain’s most decorated Olympian "is going into business with leading U.K. retailer Evans." Hoy said, "I want to help more people experience the power and enjoyment of cycling, as well as demystifying it and making it more accessible to all." The initial launch will consist of three road bikes for recreational and sports cyclists and four city bikes for commuters and leisure cyclists. The early models will be for youth as well as adults, "and there are plans to extend the range to cater for every cyclist, including a limited-edition track bike" (DAILY MAIL, 11/27).
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