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SBD Global/November 26, 2012/Media

Premier League Will Rack Up $8.8B From Broadcast Rights Over Next Contract Period

One of the world's poorest countries, Burma, "where workers earn an average of just £819 ($1,300) a year, has splashed out £25M ($40M) to buy the rights to show Premier League football on television," according to the London DAILY MAIL. With Burma's current TV contract "worth a mere £200,000 ($320,000) over three years, the new deal represents an astonishing 12,400% hike in rights fees." The deal, involving pay-TV company Sky Net, "is just one example of the extraordinarily successful way" the Premier League has sold its worldwide broadcasting rights for '13-16.
deals for 2013-16 will surge past £2bn in value, which, when added to domestic deals for live rights (£3bn from Sky and BT), Match of the Day highlights (£178m from the BBC) and near-live rights and internet rights (still to be sold), means the League will earn a mouthwatering £5.5bn from broadcasting during that three-season period.

Read more: http://www.dailymail.co.uk/sport/football/article-2237955/Nick-Harris--5-5bn-TV-pays-screen-Premier-League.html#ixzz2DGcFqnv9
Follow us: @MailOnline on Twitter | DailyMail on Facebook
deals for 2013-16 will surge past £2bn in value, which, when added to domestic deals for live rights (£3bn from Sky and BT), Match of the Day highlights (£178m from the BBC) and near-live rights and internet rights (still to be sold), means the League will earn a mouthwatering £5.5bn from broadcasting during that three-season period.

Read more: http://www.dailymail.co.uk/sport/football/article-2237955/Nick-Harris--5-5bn-TV-pays-screen-Premier-League.html#ixzz2DGcFqnv9
Follow us: @MailOnline on Twitter | DailyMail on Facebook
deals for 2013-16 will surge past £2bn in value, which, when added to domestic deals for live rights (£3bn from Sky and BT), Match of the Day highlights (£178m from the BBC) and near-live rights and internet rights (still to be sold), means the League will earn a mouthwatering £5.5bn from broadcasting during that three-season period.

Read more: http://www.dailymail.co.uk/sport/football/article-2237955/Nick-Harris--5-5bn-TV-pays-screen-Premier-League.html#ixzz2DGcFqnv9
Follow us: @MailOnline on Twitter | DailyMail on Facebook
overseas deals for 2013-16 will surge past £2bn in value, which, when added to domestic deals for live rights (£3bn from Sky and BT), Match of the Day highlights (£178m from the BBC) and near-live rights and internet rights (still to be sold), means the League will earn a mouthwatering £5.5bn from broadcasting during that three-season period.

Read more: http://www.dailymail.co.uk/sport/football/article-2237955/Nick-Harris--5-5bn-TV-pays-screen-Premier-League.html#ixzz2DGcJZ8qk
Follow us: @MailOnline on Twitter | DailyMail on Facebook
Overseas deals for '13-16 "will surge past £2B ($3.2B) in value, which, when added to domestic deals for live rights (£3B ($4.8B) from Sky and BT), Match of the Day highlights (£178M ($285M) from the BBC) and near-live rights and Internet rights (still to be sold), means the league will earn a mouthwatering £5.5B ($8.8B) from broadcasting during that three-season period." When the new deals kick in next season, even the club that ends up at the bottom of the EPL in '14 "will receive a £60M ($96M) payout from the TV money, while the champions pocket £100 ($160M)." While the Premier League currently pulls in £479M ($768M) a year from overseas broadcasting, La Liga gets £132M ($212M), Serie A £74M ($119M) and the Bundesliga just £50M ($80M) (DAILY MAIL, 11/24).

Premier League Rights
Country  '10-13
'13-16
Increase in %
U.S.
£42M
£157M 273.8%
Americas £20M £80M 280.9%
Sub-Saharan Africa
£170M
£205M 20.5%
Scandinavia £111M
£160M 44.1%
China £31M
£38M* 22.5%
India £28M
£91M 225%
Singapore £190M
£190M NIL
Hong Kong
£146M
£146M NIL
South Korea
£30M
£32M 6.6%
Japan £22M
£30M 36%
Thailand £38M
£202M 432%
Vietnam £6M
£22M 267%
Burma
£200,000
£25M 12,400%
Indonesia £25M
£50M 100%
Malaysia £65M
£139M 114%
*First three years of a six-year deal.
Still to be negotiated: Middle East and North Africa as one package. It was worth £225M for '10-13 and is expected to raise a similar amount for '13-16.
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