Premier League Will Rack Up $8.8B From Broadcast Rights Over Next Contract Period

One of the world's poorest countries, Burma, "where workers earn an average of just £819 ($1,300) a year, has splashed out £25M ($40M) to buy the rights to show Premier League football on television," according to the London DAILY MAIL. With Burma's current TV contract "worth a mere £200,000 ($320,000) over three years, the new deal represents an astonishing 12,400% hike in rights fees." The deal, involving pay-TV company Sky Net, "is just one example of the extraordinarily successful way" the Premier League has sold its worldwide broadcasting rights for '13-16. Overseas deals for '13-16 "will surge past £2B ($3.2B) in value, which, when added to domestic deals for live rights (£3B ($4.8B) from Sky and BT), Match of the Day highlights (£178M ($285M) from the BBC) and near-live rights and Internet rights (still to be sold), means the league will earn a mouthwatering £5.5B ($8.8B) from broadcasting during that three-season period." When the new deals kick in next season, even the club that ends up at the bottom of the EPL in '14 "will receive a £60M ($96M) payout from the TV money, while the champions pocket £100 ($160M)." While the Premier League currently pulls in £479M ($768M) a year from overseas broadcasting, La Liga gets £132M ($212M), Serie A £74M ($119M) and the Bundesliga just £50M ($80M) (DAILY MAIL, 11/24).

Premier League Rights
Country	'10-13	'13-16	Increase in %
U.S.	£42M	£157M	273.8%
Americas	£20M	£80M	280.9%
Sub-Saharan Africa	£170M	£205M	20.5%
Scandinavia	£111M	£160M	44.1%
China	£31M	£38M*	22.5%
India	£28M	£91M	225%
Singapore	£190M	£190M	NIL
Hong Kong	£146M	£146M	NIL
South Korea	£30M	£32M	6.6%
Japan	£22M	£30M	36%
Thailand	£38M	£202M	432%
Vietnam	£6M	£22M	267%
Burma	£200,000	£25M	12,400%
Indonesia	£25M	£50M	100%
Malaysia	£65M	£139M	114%
*First three years of a six-year deal.
Still to be negotiated: Middle East and North Africa as one package. It was worth £225M for '10-13 and is expected to raise a similar amount for '13-16.