Quote of the Day
"It's a bit like building a house, you have to start off with the planning permission, get the foundations laid and then build it."-- Supports Direct Head Paul Goodwin, on putting together a Heart of Midlothian fan coalition to take over the club. (STV, 11/21)
Top Stories
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Pepsi, IPL Deal Worth $72M
The Indian Premier League named Pepsi as its' title sponsor for the next five years.
The Indian Premier League "showed it has not lost its sheen as a brand when it roped in" Pepsi as title sponsor for the next five years, according to the GULF NEWS. Pepsi, which has been associated with cricket sponsorships in India for more than two decades, offered $71.93M "to outbid" mobile service provider Aircel for the rights. IPL Chair Rajeev Shukla said that the contract is for a five-year period and will end in '17. Realty firm DLF ended its five-year association with the IPL as the title sponsor in August, and the Board of Control for Cricket in India floated the tenders last month.
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Stirring Up Trouble
Leaked police list ranks German fans by level of violence.
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Holding The Cup
Apex-Brasil makes deal with FIFA to be national supporter of World Cup.
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Dunn Deal
Paula Dunn named head coach for U.K. Paralympic team.
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Release The Hounds
BT preps promotion campaign to draw subscribers to new sports offerings.
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Closing Out The Deal
GFH Capital finalizes long-gestating takeover of Leeds United.
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Looking For Help
Media orgs ask ICC to intervene with BCCI over Test Series restrictions.
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In The Market
SPORTFIVE Deutschland CEO Philipp Hasenbein talks marketing and football.
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Special Dispensation
Drogba asked FIFA for OK to make move outside transfer window.
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Seeing Red
South Korean F1 race loses $36M, third straight year of losses.
