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SBD Global/November 21, 2012/Marketing and Sponsorship

Nike To Replace Rival Adidas As Kit Provider Of Colombia's Atlético Nacional

Colombian club Atlético Nacional has agreed to a kit deal with Nike starting in '13, according to Javier Castillo of LA REPUBLICA. The agreement "marks Nike's entrance into Colombian football" and increases its portfolio of clubs in the region. Nike already has kit deals with Boca Juniors in Argentina; Corinthians, Santos and Internacional in Brazil; and América and Monterrey in Mexico, "just to name a few." The company also outfits the Brazilian national football team. Atlético Nacional President Juan Carlos de la Cuesta Galvis said, "With the signing of this agreement, there is a unique opportunity for both parties to work on the development and consolidation of the brands in the Latin American football world" (LA REPUBLICA, 11/17). MAQUINA DO ESPORTE reported that Nike will replace rival adidas as Atlético Nacional's kit provider. Terms of the deal "were not disclosed." Atlético Nacional "is one of Colombia's biggest teams," with 11 league titles to its name and one Copa Libertadores crown (MAQUINA DO ESPORTE, 11/20).
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