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SBD Global/November 20, 2012/Media

Sky Deutschland Sees Record Ratings For Its U.S. Grand Prix Broadcast

German pay-TV channel Sky Deutschland "set a new season-ratings record with its broadcast of the F1 Grand Prix of the U.S. on Sunday," according to Alexander Krei of DWDL. A total of 440,000 viewers watched McLaren driver Lewis Hamilton win the inaugural race at the Circuit of the Americas in Austin. In the target demographic 14-49, Sky obtained a market share of 1.3%. In addition, private-TV channel RTL attracted more than 7 million viewer to its broadcast of the race.

BASKETBALL: German private-TV channel kabel eins "obtained disappointing ratings" for its broadcast of the Basketball Bundesliga game between Bayern Munich and Brose Baskets Bamberg. In the target demographic, the channel's market share temporarily dropped below 1%. In addition, private-TV channel Sport1 "attracted only 80,000 viewers to its broadcast of the BBL game between Berlin and Frankfurt, which equals a 0.3% market share." In the target demographic, the market share was also 0.3% (DWDL, 11/19).
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