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SBD Global/November 20, 2012/Marketing and Sponsorship

NH Hoteles Agrees To Three-Year Extension Of Davis Cup Sponsorship

NH Hoteles has extended its sponsorship of the Davis Cup by BNP Paribas through '15. The agreement was signed in Prague, Czech Republic on Saturday during the 2012 Davis Cup Final at the recently opened NH Prague hotel. NH Hoteles joined the Davis Cup family as an int'l sponsor in '04 (ITF). MAQUINA DO ESPORTE reported that NH Hoteles Chair Mariano Claver was happy with the extension. Claver said, "The int'l profile of this unique competition makes NH Hoteles’ participation as a global sponsor of Davis Cup for almost nine years a vital tool for supporting the company’s recent expansion, and communicating the NH Hoteles’ brand through a single message to millions of spectators in more than 170 countries" (MAQUINA DO ESPORTE, 11/19).
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