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Marketing and Sponsorship

Marketplace Roundup: Bath Rugby Renews Partnership With Novia

English Rugby Union's Bath Rugby announced that it has renewed its contract with online wealth management platform Novia. The sides first partnered in June '11, and Novia's logo has appeared on the playing shirts, training wear and throughout the recreation ground, with the East Stand being renamed the "Novia Stand," all of which will remain in the new deal (Bath Rugby). ... Australian swimmer Alicia Coutts has signed a two-year deal with swimwear company Speedo which will take her until the 2014 Commonwealth Games (Swimming Australia). ... Brazilian life insurance company Mongeral Aegon has signed on to be the official life insurance company of the women's Copa Libertadores football tournament (MAQUINA DO ESPORTE, 11/19). ... Grand Prix motorcycle racer Maverick Viñales "is close to signing" with the JHK Laglisse team (MARCA, 11/19). ... German Hockey League (DEL) Krefeld Pinguine "signed a sponsorship deal with brewery König Pilsener." The brewery "plans to host meet and greet events for fans as well as raffle off game-worn jerseys." Financial details of the deal "were not disclosed" (RP ONLINE, 11/16).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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