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SBD Global/November 20, 2012/Marketing and Sponsorship

Marketplace Roundup: Bath Rugby Renews Partnership With Novia

English Rugby Union's Bath Rugby announced that it has renewed its contract with online wealth management platform Novia. The sides first partnered in June '11, and Novia's logo has appeared on the playing shirts, training wear and throughout the recreation ground, with the East Stand being renamed the "Novia Stand," all of which will remain in the new deal (Bath Rugby). ... Australian swimmer Alicia Coutts has signed a two-year deal with swimwear company Speedo which will take her until the 2014 Commonwealth Games (Swimming Australia). ... Brazilian life insurance company Mongeral Aegon has signed on to be the official life insurance company of the women's Copa Libertadores football tournament (MAQUINA DO ESPORTE, 11/19). ... Grand Prix motorcycle racer Maverick Viñales "is close to signing" with the JHK Laglisse team (MARCA, 11/19). ... German Hockey League (DEL) Krefeld Pinguine "signed a sponsorship deal with brewery König Pilsener." The brewery "plans to host meet and greet events for fans as well as raffle off game-worn jerseys." Financial details of the deal "were not disclosed" (RP ONLINE, 11/16).
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