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Marketing and Sponsorship

Marketplace Roundup: Bath Rugby Renews Partnership With Novia

English Rugby Union's Bath Rugby announced that it has renewed its contract with online wealth management platform Novia. The sides first partnered in June '11, and Novia's logo has appeared on the playing shirts, training wear and throughout the recreation ground, with the East Stand being renamed the "Novia Stand," all of which will remain in the new deal (Bath Rugby). ... Australian swimmer Alicia Coutts has signed a two-year deal with swimwear company Speedo which will take her until the 2014 Commonwealth Games (Swimming Australia). ... Brazilian life insurance company Mongeral Aegon has signed on to be the official life insurance company of the women's Copa Libertadores football tournament (MAQUINA DO ESPORTE, 11/19). ... Grand Prix motorcycle racer Maverick Viñales "is close to signing" with the JHK Laglisse team (MARCA, 11/19). ... German Hockey League (DEL) Krefeld Pinguine "signed a sponsorship deal with brewery König Pilsener." The brewery "plans to host meet and greet events for fans as well as raffle off game-worn jerseys." Financial details of the deal "were not disclosed" (RP ONLINE, 11/16).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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