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SBD Global/November 16, 2012/Marketing and Sponsorship

Marketplace Roundup: Japanese Rugby Signs On Swiss Logistics Partner

Swiss-based Conceptum Sport Logistics has been named the official partner of the Japan Rugby Football Union for logistics services during the '12 tour (Conceptum Sport Logistics). ... BMW has replaced Mercedes-Benz as the main sponsor of the Hong Kong Derby. There will be no increase to the HK$16M ($2M) in stake money the Derby has carried since '07, "which leaves it sitting just ahead of the Epsom Derby, just behind the Kentucky Derby, but a long way behind" HK$28M ($3.6M) in prize money for the Japanese Derby (SOUTH CHINA MORNING POST, 11/15). ... The Qatar Olympic Committee and fabric producer The Look Company "have signed a strategic partnership," which will see material used for the branding of sports and other events recycled "to produce colourful products such as schoolbags, laptop bags and caps." The products will be sold "at affordable prices" under the name MOGwear, which stands for Memories of the Games (GULF TIMES 11/13).
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