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Marketing and Sponsorship

Marketplace Roundup: Japanese Rugby Signs On Swiss Logistics Partner

Swiss-based Conceptum Sport Logistics has been named the official partner of the Japan Rugby Football Union for logistics services during the '12 tour (Conceptum Sport Logistics). ... BMW has replaced Mercedes-Benz as the main sponsor of the Hong Kong Derby. There will be no increase to the HK$16M ($2M) in stake money the Derby has carried since '07, "which leaves it sitting just ahead of the Epsom Derby, just behind the Kentucky Derby, but a long way behind" HK$28M ($3.6M) in prize money for the Japanese Derby (SOUTH CHINA MORNING POST, 11/15). ... The Qatar Olympic Committee and fabric producer The Look Company "have signed a strategic partnership," which will see material used for the branding of sports and other events recycled "to produce colourful products such as schoolbags, laptop bags and caps." The products will be sold "at affordable prices" under the name MOGwear, which stands for Memories of the Games (GULF TIMES 11/13).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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