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SBD Global/November 16, 2012/Events and Attractions
ATP World Tour Finals Draw Record Crowds; Host London Deemed A Success
Published November 16, 2012
NEW HEIGHTS: The event drew a record 263,229 fans across eight days this year. The previous record of 256,830 was set during London’s first year of hosting the event in ’09. The tourney also attracted record audiences on both TV and online with an estimated global cumulative audience of 100.7 million viewers. Live match streaming on TennisTV.com received more than 3.75 million total streams, an increase of 25% over last year. ATPWorldTour.com attracted a record 3.4 million unique users for the week (ATP).