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Marketing and Sponsorship

Marketplace Roundup: Read Madrid Extends Partnership With Venezuelan Drink

Venezuelan drink manufacturer Empresas Polar and Real Madrid have extended their partnership through '15, according to MAQUINA DO ESPORTE. The extension will allow the company to continue using the Real Madrid name in their campaigns in South America. Terms of the deal were not disclosed (MAQUINA DO ESPORTE, 11/14). ... Footballer David Beckham has agreed to a marketing deal with Swiss watchmaker Breitling. Beckham will be the face of the Transocean Chronograph Unitime worldtimer watch (Breitling). ... J.League football club Albirex Niigata has signed apparel company gol.japan as the kit provider of its Singapore's S.League squad. The company replaces former kit provider adidas (Albirex Niigata). ... Technology company Konica Minolta will support the FIS Ski Jumping World Cup as official data partner. The company will be present at 31 Ski Jumping World Cup events in nine countries in Europe and Asia; including Norway, Finland, Germany, the Czech Republic, Poland, Slovenia, Switzerland, Austria and Japan (Konica Minolta). ... The National Bank of Abu Dhabi has become the "longest-running sponsor in the history of golf" in the UAE. For the past 28 years, NBAD has been involved with women's golf in the capital and has now "confirmed its support" of the 2012 NBAD Abu Dhabi Ladies Open Golf Championship at Al Ghazal Golf Club (GULF NEWS, 11/14).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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