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SBD Global/November 15, 2012/Marketing and Sponsorship

Coritiba Turns To Alex In New Marketing Ploy To Increase Club Memberships

Brasileiro club Coritiba "is preparing a new campaign to stimulate fans" to become members of the club, according to Lucas Turco of MAQUINA DO ESPORTE. New signing Alex will be the pitch man for the campaign. The club revealed that the end of the season is usually the "period where there is the most abandonment of club memberships." To minimize this, Coritiba "is relying" on fan favorite Alex. The campaign will be featured in TV and radio ads in the state of Paraná (MAQUINA DO ESPORTE, 11/13).
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