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Marketing and Sponsorship

Chelsea, Sauber Partnership Helps To Acquire New Sponsorship Deal For Both

The partnership between the Sauber F1 team and Chelsea FC "created a lot of media buzz and was an innovative step that now is supposed to pay off financially," according to Dominik Sharaf of MOTORSPORT-TOTAL.com. Chelsea CEO Ron Gourlay revealed that the two teams will unveil  a common sponsor...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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